Brand Identity · Event 2026

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The problem to solve

Each year, Real Madrid holds its General Assembly, an important event that brings together members and represents the club’s identity and history. For this edition, the club needed a special visual mark that showed prestige and authority, while staying connected to its global image and the iconic Santiago Bernabéu stadium. The goal was to create a symbol that felt exclusive, clear, and easy to recognize.

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Solution

We took inspiration from the curved metallic shapes of the new Bernabéu and transformed them into a clean, layered design with a sense of movement. The lines are simple and precise, giving a feeling of structure and authority, while soft gradients reflect light and materials like steel. The use of Madrid blue supports the identity, and neutral greys help create a balanced and calm visual system.